I can’t believe it! They are actually thinking about making a film about the popular toy Stretch Armstrong. The release date for the movie has been set for April, 2011.

Steve Oedekerk is developing the screen adaptation of the toy and Ron Howard may be directing the film. It seems that there aren’t many original ideas roaming around Hollywood these days and producers and writers are turning to vintage toys that weren’t that interesting in the first place, for movie ideas.

According to producer Brian Grazer “Stretch Armstrong is a character I have wanted to see on screen for a long time. He’s an unconventional kind of super hero with a power that no one would want. It’s a story about a guy stretching – if you will – the limits of what is possible to become all that he can be.”

If you can’t remember Stretch, here is an old commercial: