If you remember the Isuzu commercials from the 1980s, there was a fictional character named Joe Isuzu who was the spokesperson. The commercials aired from 1986 to 1990 and featured actor David Leisure as Joe Isuzu. Some famous quotes by Joe include:

* “You have my word on it.”
* “If I’m lying, may lightning hit my mother.” (“Good luck, Mom!” appears on screen!)
* “It has more seats than the Astrodome!”
* “Hi, I’m Joe Isuzu and I used my new Isuzu pickup truck to carry a 2,000 pound cheeseburger.”
* “The Isuzu Impulse: faster than a speeding—[catches a bullet in his teeth]—well, you know.”

David Leisure is currently appearing as Roger Wilkes on the CBS daytime soap, The Young and the Restless.

Here is a clip (and not very political correct) from one of the commercials: