It’s All About the Bag

I have caught a few episodes of Big Brother on CBS, I didn’t think much of the show, but what I was really impressed with were the Hideo Wakamatsu luggage that the contestants got to use (did they get to keep it?). It seems that they are one of many sponsors of the show and it is all about product placement. There is nothing better for a product, especially one that does not have a household name, to get featured in a popular television show or movie. Of course, I personally prefer Delsey bags, but we all can’t be stylish now, can we!