Fresca

I remember Fresca from the 1960s and 70s, but didn’t realize that it was even still around until someone brought two bottles to a party the other night.

Fresca is a product of the Coca-Cola company and was first introduced in 1963. It has always been marketed as a sugar-free, grapefruit-flavored drink. The only ingredient change came in 1985 when the ingredient saccharin was replaced by aspartame. Fresca was a favorite drink of President Lyndon B. Johnson. It was also slated to be the drink of the NHL in 1967, but the NHL backed out and Fresca never really became a popular drink.

Fresca has become more popular recently and has even received a packaging facelift. With the facelift, two new flavors were introduced - Peach Citrus and Black Cherry Citrus. The original flavor is called Original Citrus.