Comments on: Mikey http://whatever.losito.net/2007/03/03/mikey/ people, places and things Tue, 09 Mar 2010 15:36:15 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: TheJediCharles http://whatever.losito.net/2007/03/03/mikey/comment-page-1/#comment-10675 TheJediCharles Thu, 26 Mar 2009 03:18:40 +0000 http://whatever.losito.net/2007/03/03/mikey/#comment-10675 According to formal teachings in advertising, the Gilchrist boy's father was commissioned for a commercial for Life cereal, had brainstormed the idea, hadn't fleshed it out much, and just hastily filmed his own boys in his own kitchen doing the ad but for the sake of a "rough" (previsualization tool) to present for approval. Pending approval, it would then be tossed out and investments in a "proper" ad would insue, with a kitchen filming set and paid actors. Well, when the Quaker execs saw the rough clip, they loved it SO much, they said they wanted that exact clip as is for the actual ad. It was never intended to be seen by anyone but the executives. It is described as the most successful television ad of all time. That at least is according to lessons I received in commercial art. According to formal teachings in advertising, the Gilchrist boy’s father was commissioned for a commercial for Life cereal, had brainstormed the idea, hadn’t fleshed it out much, and just hastily filmed his own boys in his own kitchen doing the ad but for the sake of a “rough” (previsualization tool) to present for approval. Pending approval, it would then be tossed out and investments in a “proper” ad would insue, with a kitchen filming set and paid actors. Well, when the Quaker execs saw the rough clip, they loved it SO much, they said they wanted that exact clip as is for the actual ad. It was never intended to be seen by anyone but the executives.

It is described as the most successful television ad of all time.

That at least is according to lessons I received in commercial art.

]]> By: Whatever Happened To… » Pop Rocks http://whatever.losito.net/2007/03/03/mikey/comment-page-1/#comment-89 Whatever Happened To… » Pop Rocks Fri, 23 Mar 2007 17:54:01 +0000 http://whatever.losito.net/2007/03/03/mikey/#comment-89 [...] Since I did a post about Mikey from the Life Cereal commercials (remember he supposedly died from eating pop rock and drinking coke), I thought I would find out all about Pop Rocks. [...] [...] Since I did a post about Mikey from the Life Cereal commercials (remember he supposedly died from eating pop rock and drinking coke), I thought I would find out all about Pop Rocks. [...]

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