Comments on: Mikey http://whatever.losito.net/2007/03/03/mikey/ people, places and things Fri, 27 Jan 2012 15:16:28 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: SHARON http://whatever.losito.net/2007/03/03/mikey/comment-page-1/#comment-39044 SHARON Sat, 31 Jul 2010 05:26:19 +0000 http://whatever.losito.net/2007/03/03/mikey/#comment-39044 I LOVE LOVE LOVE THAT LIFE CEREAL COMMERCIAL....THAT WHEN COMMERCIAL REALLY MADE SEANCE. I LOVE LOVE LOVE THAT LIFE CEREAL COMMERCIAL….THAT WHEN COMMERCIAL REALLY MADE SEANCE.

]]> By: Linda Hand http://whatever.losito.net/2007/03/03/mikey/comment-page-1/#comment-39028 Linda Hand Sat, 31 Jul 2010 01:15:07 +0000 http://whatever.losito.net/2007/03/03/mikey/#comment-39028 Where did Mickey grow up? Where did Mickey grow up?

]]> By: Marilyn http://whatever.losito.net/2007/03/03/mikey/comment-page-1/#comment-38125 Marilyn Thu, 24 Jun 2010 14:47:33 +0000 http://whatever.losito.net/2007/03/03/mikey/#comment-38125 Hello John Gilchrist "Mickey", thank goodness your blissfully alive and still making headlines. I grew up watching this commercial as a girl. I'm now 46. Sure would be nice to see you in another Life Cereal commercial doing a script like expressing how nutritious this cereal really is and as a result from then to now. Please consider. I believe the time is just perfect right now... Your fan, Marilyn B. Hello John Gilchrist “Mickey”, thank goodness your blissfully alive and still making headlines. I grew up watching this commercial as a girl. I’m now 46. Sure would be nice to see you in another Life Cereal commercial doing a script like expressing how nutritious this cereal really is and as a result from then to now. Please consider. I believe the time is just perfect right now… Your fan, Marilyn B.

]]> By: gary http://whatever.losito.net/2007/03/03/mikey/comment-page-1/#comment-38123 gary Thu, 24 Jun 2010 04:23:19 +0000 http://whatever.losito.net/2007/03/03/mikey/#comment-38123 Cool stuff, our family loves LIFE ceral because of Mikey. I have to admit my name is Gary I hated everything. Except the standard meal of a 8 year old in 73 pork chops,mash patatos&only sweet corn, make your own pizza,hot dogs. Thanks Mikey, I ate Life with pancakes for dinner once a week from 72 tell maybe 78-79 and then my parents hit real good in the valley with property. We now get the huge box from Sams club. We are all super fit and now I like almost everything. Mikey I hope your taste buds also changed. I once at 3 pages of the newspaper for my big brother & sister for 3 bucks in 74. Cool stuff, our family loves LIFE ceral because of Mikey. I have to admit my name is Gary I hated everything. Except the standard meal of a 8 year old in 73 pork chops,mash patatos&only sweet corn, make your own pizza,hot dogs. Thanks Mikey, I ate Life with pancakes for dinner once a week from 72 tell maybe 78-79 and then my parents hit real good in the valley with property. We now get the huge box from Sams club. We are all super fit and now I like almost everything. Mikey I hope your taste buds also changed. I once at 3 pages of the newspaper for my big brother & sister for 3 bucks in 74.

]]> By: TheJediCharles http://whatever.losito.net/2007/03/03/mikey/comment-page-1/#comment-10675 TheJediCharles Thu, 26 Mar 2009 03:18:40 +0000 http://whatever.losito.net/2007/03/03/mikey/#comment-10675 According to formal teachings in advertising, the Gilchrist boy's father was commissioned for a commercial for Life cereal, had brainstormed the idea, hadn't fleshed it out much, and just hastily filmed his own boys in his own kitchen doing the ad but for the sake of a "rough" (previsualization tool) to present for approval. Pending approval, it would then be tossed out and investments in a "proper" ad would insue, with a kitchen filming set and paid actors. Well, when the Quaker execs saw the rough clip, they loved it SO much, they said they wanted that exact clip as is for the actual ad. It was never intended to be seen by anyone but the executives. It is described as the most successful television ad of all time. That at least is according to lessons I received in commercial art. According to formal teachings in advertising, the Gilchrist boy’s father was commissioned for a commercial for Life cereal, had brainstormed the idea, hadn’t fleshed it out much, and just hastily filmed his own boys in his own kitchen doing the ad but for the sake of a “rough” (previsualization tool) to present for approval. Pending approval, it would then be tossed out and investments in a “proper” ad would insue, with a kitchen filming set and paid actors. Well, when the Quaker execs saw the rough clip, they loved it SO much, they said they wanted that exact clip as is for the actual ad. It was never intended to be seen by anyone but the executives.

It is described as the most successful television ad of all time.

That at least is according to lessons I received in commercial art.

]]> By: Whatever Happened To… » Pop Rocks http://whatever.losito.net/2007/03/03/mikey/comment-page-1/#comment-89 Whatever Happened To… » Pop Rocks Fri, 23 Mar 2007 17:54:01 +0000 http://whatever.losito.net/2007/03/03/mikey/#comment-89 [...] Since I did a post about Mikey from the Life Cereal commercials (remember he supposedly died from eating pop rock and drinking coke), I thought I would find out all about Pop Rocks. [...] [...] Since I did a post about Mikey from the Life Cereal commercials (remember he supposedly died from eating pop rock and drinking coke), I thought I would find out all about Pop Rocks. [...]

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